The meaning behind the brand

The logo you see above and in all our products began as hand drawn by myself and were delivered to my friends; being an intersecting light blue W and dark blue M the direction represents the highs and lows one may experience in life - the warrior keeps going, achieving small consistencies that compound into success. Warrior Mindset is a state of mind and the attributes are accessible for all - it may just need to be unlocked - hence the slogan 'it's in your DNA' because we all can adopt this mentality. That is why the logo may also resemble a DNA double helix (not just because I like biology). For me, this brand is not just about careless design, the colours, the name, the slogan were all crafted not to just look cool on clothes but to serve as a reminder to not give up, give your all and be your best self.

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Ignite the spirit of your warrior and crush any adversity, from highs to lows, be your best self with our collection.

Action Collection

This inspiring series features embroidered designs on the wrists intent on being seen by the wearer whenever: studying, driving, shopping, bench-pressing, etc. These designs may have the WM logo or singular words to inspire you to be your best self; itmay not be able to tell the time, instead, it makes you focus and focus inspires action.

Act Now

Want the Best, Be the Best, Get the Best

Know what you want, manifest it, understand what it takes and to strengthen it, why do you want it.

Practice daily, emphasising resilience, hard work, gratitude, etc and do so consistently.

Being your upmost best WILL grant the best rewards, it may be a small yet pivotal lesson, perhaps you meet someone who can facilitate your trajectory. Either way, keep going and then you will succeed.

Get the Best!